Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
Appeal-Democrat, Marysville | ||||||||||
Marysville, California | ||||||||||
Owner: Freedom Communications (Ca.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
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2005 | 17.4 | |||||||||
2004 | 38.1 | |||||||||
2003 | 19.2 | |||||||||
2002 | 14.3 | |||||||||
2001 | 9.1 | |||||||||
2000 | 28.0 | |||||||||
1999 | 7.7 | |||||||||
1998 | 3.8 | |||||||||
1997 | 7.7 | |||||||||
1996 | 8.3 | |||||||||
1995 | 8.0 | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 2004 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for Appeal-Democrat, Marysville | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 17.4 | 38.9 | 45 | |||||||
2004 | 38.1 | 39.7 | 96 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Freedom Communications (Ca.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for Appeal-Democrat, Marysville | ||||||||||
This newspaper's Newsroom Diversity Index is 45. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 33, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 98 out of 259 | ||||||||||
newspapers reporting in the category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 21,722 ranks 445 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of Appeal-Democrat, Marysville | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 24.3 | 39,129 | ||||||||
Black | 1.8 | 2,895 | ||||||||
Asian and Pacific Islander | 8.5 | 13,765 | ||||||||
Native-American | 1.6 | 2,571 | ||||||||
Other non-white | 0.2 | 329 | ||||||||
Multi-racial | 3.3 | 5,307 | ||||||||
Non-white | 39.7 | 63,996 | ||||||||
White | 60.3 | 97,262 | ||||||||
Total | 161,258 | |||||||||
Home county: Yuba | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 17.4 | 10,449 | ||||||||
Black | 3.0 | 1,795 | ||||||||
Asian and Pacific Islander | 7.6 | 4,578 | ||||||||
Native-American | 2.2 | 1,306 | ||||||||
Other non-white | 0.2 | 120 | ||||||||
Multi-racial | 4.4 | 2,651 | ||||||||
Non-white | 34.7 | 20,899 | ||||||||
White | 65.3 | 39,320 | ||||||||
Total | 60,219 | |||||||||
The home county of this newspaper is Yuba. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
Appeal-Democrat, Marysville | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
95991 / Yuba City / CA / 12.4 mi. | 5,339 | 12,439 | 42.9 | $33,182 | 40.6 | 26.0 | 2.4 | 1.3 | 7.6 | |
95901 / Marysville / CA / 0 mi. | 5,331 | 12,904 | 41.3 | $29,395 | 38.5 | 19.2 | 2.9 | 2.1 | 9.8 | |
95993 / Yuba City / CA / 7.7 mi. | 4,639 | 9,470 | 49.0 | $47,099 | 38.3 | 12.7 | 1.7 | 1.0 | 19.3 | |
95953 / Pennington / CA / 10.1 mi. | 880 | 2,581 | 34.1 | $30,030 | 53.8 | 40.2 | 1.0 | 1.1 | 9.2 | |
95961 / Olivehurst / CA / 5.8 mi. | 788 | 2,078 | 37.9 | $27,420 | 38.8 | 24.0 | 1.0 | 3.8 | 4.5 | |
95932 / Colusa / CA / 24.5 mi. | 675 | 2,690 | 25.1 | $33,893 | 44.2 | 37.3 | 0.4 | 2.3 | 2.0 | |
95948 / Manzanita / CA / 14.7 mi. | 583 | 3,315 | 17.6 | $30,354 | 40.9 | 33.7 | 0.2 | 1.1 | 3.3 | |
95982 / Sutter / CA / 12.2 mi. | 511 | 1,019 | 50.1 | $42,903 | 19.0 | 11.7 | 0.2 | 2.1 | 0.7 | |
95692 / Wheatland / CA / 10.9 mi. | 508 | 1,230 | 41.3 | $39,167 | 29.7 | 18.8 | 0.8 | 1.5 | 4.5 | |
95918 / Browns Valley / CA / 10.6 mi. | 347 | 557 | 62.3 | $42,467 | 12.5 | 5.9 | 0.4 | 0.9 | 0.8 | |
95987 / Williams / CA / 31.2 mi. | 218 | 1,254 | 17.4 | $36,146 | 65.9 | 61.4 | 0.3 | 1.4 | 1.2 | |
95919 / Brownsville / CA / 21.8 mi. | 161 | 549 | 29.3 | $26,105 | 9.6 | 3.1 | 0.3 | 1.7 | 1.2 | |
95957 / Sycamore / CA / 17.6 mi. | 159 | 280 | 56.8 | $31,797 | 27.1 | 22.8 | 0.0 | 0.9 | 0.7 | |
95674 / Rio Oso / CA / 13.9 mi. | 145 | 324 | 44.8 | $44,432 | 23.6 | 17.2 | 0.0 | 1.4 | 3.3 | |
95903 / Marysville / CA / 10.1 mi. | 140 | 1,604 | 8.7 | $32,917 | 32.7 | 11.0 | 10.0 | 1.0 | 5.6 | |
95912 / Arbuckle / CA / 26.3 mi. | 115 | 1,476 | 7.8 | $40,115 | 58.7 | 52.4 | 3.5 | 0.7 | 1.1 | |
95962 / Renaissance / CA / 17.5 mi. | 92 | 628 | 14.6 | $40,238 | 13.0 | 5.5 | 0.7 | 2.1 | 1.1 | |
95955 / Maxwell / CA / 31.2 mi. | 84 | 371 | 22.6 | $35,313 | 41.5 | 36.0 | 0.5 | 1.3 | 1.5 | |
95935 / Dobbins / CA / 20 mi. | 75 | 257 | 29.2 | $24,750 | 19.7 | 4.0 | 1.5 | 6.5 | 0.5 | |
95659 / Verona Landing / CA / 19.6 mi. | 74 | 290 | 25.5 | $47,143 | 22.8 | 16.3 | 0.1 | 1.9 | 2.3 | |
95681 / Sheridan / CA / 13.3 mi. | 55 | 405 | 13.6 | $42,543 | 24.3 | 17.5 | 0.0 | 2.6 | 0.8 | |
95917 / Biggs / CA / 17.7 mi. | 49 | 1,047 | 4.7 | $36,950 | 26.5 | 22.2 | 0.3 | 1.3 | 0.7 | |
95668 / Pleasant Grove / CA / 22.8 mi. | 42 | 320 | 13.1 | $39,306 | 19.7 | 13.0 | 1.7 | 0.9 | 1.2 | |
95950 / Grimes / CA / 19.6 mi. | 39 | 170 | 22.9 | $28,750 | 58.5 | 54.7 | 0.4 | 0.4 | 1.2 | |
95977 / Smartville / CA / 13.6 mi. | 37 | 343 | 10.8 | $46,141 | 11.9 | 4.6 | 0.6 | 1.7 | 1.9 | |
95941 / Forbestown / CA / 23.3 mi. | 34 | 202 | 16.8 | $26,429 | 10.6 | 2.5 | 0.7 | 2.5 | 0.0 | |
95925 / Woodleaf / CA / 24.5 mi. | 28 | 106 | 26.4 | $37,045 | 12.4 | 3.7 | 0.0 | 4.5 | 0.0 | |
95930 / Clipper Mills / CA / 27 mi. | 28 | 124 | 22.6 | $36,339 | 12.3 | 3.6 | 3.6 | 1.1 | 0.4 | |
95946 / Penn Valley / CA / 16.7 mi. | 26 | 3,989 | 0.7 | $50,591 | 8.0 | 4.2 | 0.3 | 0.4 | 0.7 | |
95648 / Lincoln / CA / 20.3 mi. | 25 | 5,314 | 0.5 | $50,638 | 25.8 | 21.0 | 0.4 | 0.9 | 1.2 | |
File | ca_appeal-democrat__marysville | |||||||||
Time | 5/21/05 10:42 AM | |||||||||
Page | 445 | |||||||||
Member | 103050 |