Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Tucson Citizen
Tucson, Arizona
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year Non-white % of newsroom staff
2005 31.3
2004 29.5
2003 27.3
2002 25.6
2001 21.6
2000 23.9
1999 25.7
1998 32.9
1997 22.8
1996 26.4
1995 28.0
1994 27.0
1993 19.7
1992 26.1
1991 21.9
1990 21.7
The latest year at peak is 1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Tucson Citizen
Year Non-white % of newsroom staff Non-white % of circulation area Newsroom Diversity Index (parity=100)
2005 31.3 44.7 70
2004 29.5 44.7 66
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Tucson Citizen
This newspaper's Newsroom Diversity Index is 70. This paper
Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 36 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 30,090 ranks 339 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Tucson Citizen
Circulation area
Race/ethnicity % of population Number of residents
Hispanic 36.4 180,025
Black 3.0 14,819
Asian and Pacific Islander 1.7 8,414
Native-American 2.1 10,495
Other non-white 0.1 490
Multi-racial 1.4 6,897
  Non-white 44.7 221,140
White 55.3 273,453
Total 494,593
Home county:  Pima
Race/ethnicity % of population Number of residents
Hispanic 29.3 247,578
Black 2.9 24,047
Asian and Pacific Islander 2.1 17,486
Native-American 2.6 21,821
Other non-white 0.1 1,012
Multi-racial 1.6 13,082
  Non-white 38.5 325,026
White 61.5 518,720
Total 843,746
The home county of this newspaper is Pima.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and 
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
  1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
  2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
  3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
  4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
  5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. 
  6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
  7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
  8. Source for the demographics of residents of that circulation area: US Census 2000.
  9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
      
Demographics of ZIP Codes
where sales were reported by
Tucson Citizen
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office Weekday sales Households Penetration % (daily sales per 100 households) Median household income Non-white
% of
population
Hispanic
% of
population
Black
% of
population
Native
% of
population
Asian
% of
population
85710 / Tucson / AZ / 8.3 mi. 2,641 24,729 10.7 $35,296 23.9 15.2 3.8 0.6 2.1
85714 / Tucson / AZ / 0 mi. 2,517 4,462 56.4 $24,835 91.4 87.1 1.3 2.0 0.3
85712 / Tucson / AZ / 6.6 mi. 2,397 16,137 14.9 $27,699 29.2 19.3 3.8 1.1 2.8
85711 / Tucson / AZ / 4.5 mi. 2,068 17,965 11.5 $30,909 39.6 29.5 4.1 1.1 2.7
85706 / Tucson / AZ / 5.1 mi. 2,033 20,190 10.1 $27,369 77.3 70.4 2.9 2.5 0.5
85713 / Tucson / AZ / 17.1 mi. 1,922 15,946 12.1 $26,884 72.8 62.1 5.8 2.8 0.9
85705 / Tucson / AZ / 7.9 mi. 1,693 24,067 7.0 $23,047 42.8 32.4 3.3 2.5 2.4
85719 / Tucson / AZ / 5.4 mi. 1,675 18,206 9.2 $23,324 31.8 18.9 2.9 1.8 5.8
85745 / Tucson / AZ / 11.9 mi. 1,553 11,959 13.0 $42,457 56.8 49.1 2.7 2.0 1.8
85741 / Tucson / AZ / 26.4 mi. 1,546 11,909 13.0 $45,370 25.0 18.8 1.7 0.7 2.2
85746 / Tucson / AZ / 10 mi. 1,485 14,020 10.6 $36,773 71.0 56.7 2.4 9.8 0.8
85730 / Tucson / AZ / 22.4 mi. 1,461 14,710 9.9 $38,779 32.9 20.2 6.4 0.7 3.1
85704 / Tucson / AZ / 11.7 mi. 1,414 12,206 11.6 $45,465 16.6 11.3 1.3 0.6 2.2
85737 / Tucson / AZ / 18.6 mi. 1,291 12,427 10.4 $61,390 12.0 7.5 1.0 0.3 2.0
85718 / Tucson / AZ / 10 mi. 1,129 12,127 9.3 $63,756 13.6 7.5 1.0 0.4 3.1
85715 / Tucson / AZ / 18.8 mi. 1,127 6,846 16.5 $54,016 17.0 10.7 1.7 0.4 2.6
85750 / Tucson / AZ / 10.6 mi. 889 10,843 8.2 $66,411 14.0 7.2 1.3 0.4 3.7
85749 / Tucson / AZ / 19 mi. 850 6,708 12.7 $78,026 12.3 7.7 1.0 0.5 1.9
85747 / Tucson / AZ / 14.7 mi. 816 4,255 19.2 $56,674 26.8 16.7 4.9 0.5 2.3
85716 / Tucson / AZ / 5.3 mi. 773 16,466 4.7 $27,943 30.3 20.7 3.2 1.2 2.8
85614 / Green Valley / AZ / 23.9 mi. 762 10,217 7.5 $40,213 5.0 3.7 0.2 0.2 0.4
85748 / Tucson / AZ / 11 mi. 653 6,113 10.7 $59,250 18.5 10.8 2.6 0.6 2.8
85742 / Tucson / AZ / 20.7 mi. 644 7,838 8.2 $59,888 19.5 14.0 1.5 0.5 1.7
85743 / Tucson / AZ / 18.8 mi. 511 6,760 7.6 $50,961 20.8 15.1 1.5 0.8 1.7
85701 / Tucson / AZ / 3.9 mi. 395 2,280 17.3 $19,337 54.8 44.9 3.5 2.6 1.8
85635 / Sierra Vista / AZ / 59.5 mi. 327 12,092 2.7 $36,349 34.0 18.0 7.8 0.7 4.0
85739 / Tucson / AZ / 22 mi. 281 5,125 5.5 $47,001 17.2 14.7 0.5 0.6 0.5
85602 / Benson / AZ / 39.4 mi. 191 3,739 5.1 $30,491 18.4 15.3 0.5 0.7 0.4
85629 / Sahuarita / AZ / 13.2 mi. 152 2,768 5.5 $45,578 31.9 29.2 0.3 1.1 0.5
85653 / Marana / AZ / 33.5 mi. 148 3,760 3.9 $37,713 28.3 22.2 1.9 2.2 0.6
85616 / Huachuca City / AZ / 47.2 mi. 75 1,950 3.8 $30,567 24.9 14.5 4.2 1.5 1.1
85631 / San Manuel / AZ / 51.4 mi. 68 1,489 4.6 $40,154 48.6 45.8 0.3 0.8 0.3
85623 / Oracle / AZ / 30.5 mi. 65 1,653 3.9 $37,925 40.4 38.1 0.1 0.8 0.4
85708 / Tucson / AZ / 3.3 mi. 38 1,575 2.4 $35,336 40.0 16.9 13.8 0.7 4.0
85615 / Hereford / AZ / 64.5 mi. 20 2,472 0.8 $42,704 21.7 14.5 1.4 1.7 1.0
85613 / Fort Huachuca / AZ / 51.3 mi. 14 1,804 0.8 $32,301 43.2 14.8 19.8 0.8 3.1
85630 / Saint David / AZ / 51.5 mi. 14 959 1.5 $32,695 12.1 9.2 0.6 0.7 0.4
85638 / Tombstone / AZ / 60.9 mi. 9 929 1.0 $27,250 25.2 21.2 0.3 0.7 0.7
85610 / Elfrida / AZ / 89.7 mi. 1 481 0.2 $24,213 39.5 36.1 1.6 0.6 0.7
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