Tribune Newspapers, Mesa... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Tribune Newspapers, Mesa

Mesa, Arizona

Owner: Freedom Communications (Ca.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.1

2004

5.0

2003

6.2

2002

3.0

2001

3.2

2000

4.0

1999

3.4

1998

3.6

1997

Did not report

1996

4.8

1995

7.1

1994

10.9

1993

14.3

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Tribune Newspapers, Mesa

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.1

23.1

2004

5.0

23.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Freedom Communications (Ca.),

has a companywide, circulation-weighted Diversity Index of 59.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Tribune Newspapers, Mesa

This newspaper's Newsroom Diversity Index is 18.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 82 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 96,092 ranks 108 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Tribune Newspapers, Mesa

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

16.3

170,822

Black

2.1

22,238

Asian and Pacific Islander

2.1

21,702

Native-American

1.1

11,014

Other non-white

0.1

1,020

Multi-racial

1.4

14,702

Non-white

23.1

241,498

White

76.9

803,763

Total

1,045,261

Home county: Maricopa

Race/ethnicity

% of population

Number of residents

Hispanic

24.9

763,341

Black

3.5

108,521

Asian and Pacific Islander

2.2

68,287

Native-American

1.5

45,703

Other non-white

0.1

4,086

Multi-racial

1.6

47,681

Non-white

33.8

1,037,619

White

66.2

2,034,530

Total

3,072,149

The home county of this newspaper is Maricopa.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Tribune Newspapers, Mesa

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

85351 / Sun City / AZ / 29.4 mi.

6,417

17,761

36.1

$31,661

2.3

0.9

0.5

0.1

0.3

85208 / Mesa / AZ / 12.5 mi.

6,381

17,173

37.2

$38,777

15.8

12.1

1.2

0.5

1.0

85220 / Apache Junction / AZ / 15.7 mi.

5,381

13,778

39.1

$33,416

12.4

9.1

0.7

0.8

0.6

85205 / Mesa / AZ / 7.7 mi.

5,034

16,868

29.8

$40,259

12.3

7.9

1.4

0.7

1.1

85204 / Mesa / AZ / 3.1 mi.

4,143

20,945

19.8

$41,137

36.2

30.0

2.2

1.1

1.5

85206 / Mesa / AZ / 7.1 mi.

3,962

12,721

31.1

$43,695

12.5

8.0

1.5

0.5

1.3

85375 / Sun City West / AZ / 35 mi.

3,862

15,329

25.2

$43,349

2.3

1.0

0.5

0.1

0.4

85201 / Mesa / AZ / 3.1 mi.

3,452

19,211

18.0

$35,576

39.4

29.6

3.8

2.5

1.5

85213 / Mesa / AZ / 5.8 mi.

3,408

10,956

31.1

$51,881

14.5

9.7

1.3

0.7

1.6

85225 / Chandler / AZ / 5.1 mi.

3,109

22,072

14.1

$49,975

43.4

34.6

3.4

1.1

2.7

85207 / Mesa / AZ / 12.5 mi.

2,794

9,254

30.2

$48,907

15.7

11.7

1.2

0.7

0.8

85210 / Mesa / AZ / 0 mi.

2,708

13,591

19.9

$38,204

46.0

36.7

3.4

1.8

2.2

85203 / Mesa / AZ / 4.6 mi.

2,516

12,702

19.8

$46,256

25.8

18.5

2.0

2.5

1.2

85282 / Tempe / AZ / 5.1 mi.

2,409

21,745

11.1

$42,258

28.4

16.5

4.1

1.9

3.6

85202 / Mesa / AZ / 1.9 mi.

2,374

16,701

14.2

$41,091

33.2

19.7

4.0

3.5

85219 / Apache Junction / AZ / 19.1 mi.

2,304

10,651

21.6

$41,484

9.2

6.3

0.4

0.7

0.6

85234 / Gilbert / AZ / 5.5 mi.

2,262

11,819

19.1

$63,735

17.4

11.1

1.9

0.5

2.3

85257 / Scottsdale / AZ / 6.7 mi.

2,132

12,385

17.2

$40,686

20.4

14.2

1.6

1.5

1.6

85373 / Sun City / AZ / 39.3 mi.

2,088

6,852

30.5

$38,824

4.5

2.8

0.6

0.1

0.4

85224 / Chandler / AZ / 4.8 mi.

2,062

15,702

13.1

$55,767

26.2

15.1

3.4

1.0

4.5

85248 / Chandler / AZ / 10 mi.

2,050

14,688

14.0

$61,020

15.7

7.6

2.0

1.4

3.5

85215 / Mesa / AZ / 23.4 mi.

1,835

6,832

26.9

$50,024

8.8

5.4

1.0

0.4

0.9

85296 / Gilbert / AZ / 7.5 mi.

1,647

10,067

16.4

$72,019

19.2

11.4

2.3

0.5

3.1

85251 / Scottsdale / AZ / 8.4 mi.

1,605

18,700

8.6

$40,567

18.9

13.5

1.6

0.8

1.6

85283 / Tempe / AZ / 5.5 mi.

1,573

16,844

9.3

$51,208

36.0

22.1

4.0

4.1

3.7

85233 / Gilbert / AZ / 3.4 mi.

1,541

12,891

12.0

$68,618

23.8

13.3

2.6

0.6

5.3

85281 / Tempe / AZ / 5.4 mi.

1,483

20,173

7.4

$29,605

39.1

25.2

2.8

2.2

6.5

85374 / Surprise / AZ / 35.3 mi.

1,407

11,522

12.2

$44,504

27.8

22.8

2.5

0.3

1.1

85226 / Chandler / AZ / 9.2 mi.

1,402

14,375

9.8

$64,798

24.8

11.5

3.6

1.2

6.6

85260 / Scottsdale / AZ / 15.2 mi.

1,257

15,323

8.2

$62,334

9.0

3.9

1.1

0.3

2.6

85258 / Scottsdale / AZ / 12.1 mi.

1,250

12,093

10.3

$67,419

7.1

3.1

0.7

0.2

2.1

85212 / Mesa / AZ / 13.2 mi.

1,159

3,598

32.2

$56,465

20.5

13.3

2.2

1.1

2.0

85249 / Chandler / AZ / 11 mi.

1,153

3,571

32.3

$52,512

19.4

15.8

1.1

0.5

1.0

85242 / Queen Creek / AZ / 22.5 mi.

1,141

4,005

28.5

$50,687

31.1

27.6

0.6

1.1

0.5

85250 / Scottsdale / AZ / 9.8 mi.

1,132

8,223

13.8

$50,426

8.8

5.0

0.9

0.4

1.2

85259 / Scottsdale / AZ / 15.1 mi.

1,042

10,107

10.3

$86,744

9.1

3.6

1.3

0.3

2.6

85254 / Scottsdale / AZ / 17 mi.

920

18,586

5.0

$73,758

9.2

4.3

1.0

0.3

2.4

85048 / Phoenix / AZ / 14.2 mi.

861

11,637

7.4

$82,865

18.4

7.7

3.1

0.5

5.2

85044 / Phoenix / AZ / 12.4 mi.

806

16,873

4.8

$60,095

19.9

10.0

3.6

0.7

3.9

85284 / Tempe / AZ / 6.4 mi.

733

5,955

12.3

$89,396

17.0

6.9

1.8

0.4

6.4

85255 / Scottsdale / AZ / 20.7 mi.

701

8,896

7.9

$97,675

7.8

3.4

1.1

0.2

2.1

85345 / Peoria / AZ / 35.4 mi.

643

18,611

3.5

$45,742

31.2

23.5

3.5

0.8

1.6

85253 / Paradise Valley / AZ / 12.7 mi.

529

6,818

7.8

$117,487

7.5

2.9

0.9

0.2

2.4

85268 / Fountain Hills / AZ / 15.5 mi.

521

8,669

6.0

$61,555

5.8

3.1

0.6

0.4

0.9

85018 / Phoenix / AZ / 11 mi.

483

17,863

2.7

$41,238

23.4

16.0

2.5

1.6

1.9

85032 / Phoenix / AZ / 18.7 mi.

425

26,373

1.6

$43,406

25.0

19.1

1.6

0.8

1.7

85382 / Peoria / AZ / 29.2 mi.

419

14,581

2.9

$56,916

12.5

7.3

1.8

0.4

1.7

85034 / Phoenix / AZ / 10.8 mi.

344

2,378

14.5

$21,168

89.3

80.2

6.5

1.6

0.3

85262 / Scottsdale / AZ / 36.7 mi.

337

4,266

7.9

$96,067

4.6

2.3

0.5

0.2

0.8

85236 / Higley / AZ / 8.6 mi.

332

2,561

13.0

$71,653

16.4

11.2

1.3

0.6

1.8

85232 / Florence / AZ / 59.4 mi.

277

3,050

9.1

$37,345

48.3

34.4

8.0

4.1

0.8

85028 / Phoenix / AZ / 16.3 mi.

222

8,119

2.7

$65,427

10.1

5.6

1.0

0.4

1.7

85008 / Phoenix / AZ / 9.8 mi.

218

18,097

1.2

$29,625

69.9

58.6

5.3

3.1

1.3

85363 / Youngtown / AZ / 29.9 mi.

197

1,654

11.9

$23,418

16.0

12.7

1.3

0.4

0.8

85501 / Globe / AZ / 65.6 mi.

187

5,206

3.6

$33,774

33.2

28.9

0.6

2.1

0.7

85331 / Cave Creek / AZ / 36 mi.

180

9,170

2.0

$78,245

8.0

5.1

0.6

0.2

1.2

85381 / Peoria / AZ / 27.4 mi.

158

7,565

2.1

$67,401

17.1

10.0

2.3

0.4

2.9

85273 / Superior / AZ / 39.4 mi.

153

1,252

12.2

$27,572

70.6

68.6

0.2

0.8

0.2

85040 / Phoenix / AZ / 10.8 mi.

131

17,855

0.7

$32,939

83.6

58.3

21.9

1.2

0.8

85007 / Phoenix / AZ / 14.9 mi.

124

4,970

2.5

$22,121

73.5

58.2

11.2

1.8

1.1

85541 / Payson / AZ / 59.4 mi.

111

8,458

1.3

$32,699

8.3

5.2

0.2

1.4

0.5

85335 / El Mirage / AZ / 31.4 mi.

2,137

4.3

$33,813

72.5

66.8

3.2

0.7

0.4

85050 / Phoenix / AZ / 22.7 mi.

7,257

1.0

$64,971

11.7

6.5

1.1

0.5

1.9

85004 / Phoenix / AZ / 13.8 mi.

2,083

1.5

$21,528

56.2

45.1

5.2

4.1

1.0

85045 / Phoenix / AZ / 16.9 mi.

1,521

1.7

$105,090

17.4

6.1

3.7

0.5

5.3

85016 / Phoenix / AZ / 14 mi.

16,706

0.1

$37,031

39.3

29.2

3.5

3.1

1.8

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