Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Yuma Daily Sun | ||||||||||
Yuma, Arizona | ||||||||||
Owner: Freedom Communications (Ca.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | Did not report | |||||||||
2001 | Did not report | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | 23.1 | |||||||||
1995 | 0.0 | |||||||||
1994 | 8.7 | |||||||||
1993 | 15.0 | |||||||||
1992 | 8.7 | |||||||||
1991 | Did not report | |||||||||
1990 | 19.2 | |||||||||
1996 | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Yuma Daily Sun | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 52.6 | N/A | |||||||
2004 | N/A | 52.6 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Freedom Communications (Ca.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Yuma Daily Sun | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Albuquerque Tribune, New Mexico, with a 28.9 percent non-white staff in a community that is 51.7 percent non-white. Its index is 56. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 15,618 ranks 595 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Yuma Daily Sun | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 46.8 | 68,039 | ||||||||
Black | 1.9 | 2,732 | ||||||||
Asian and Pacific Islander | 1.0 | 1,456 | ||||||||
Native-American | 1.7 | 2,400 | ||||||||
Other non-white | 0.1 | 125 | ||||||||
Multi-racial | 1.2 | 1,765 | ||||||||
Non-white | 52.6 | 76,517 | ||||||||
White | 47.4 | 68,996 | ||||||||
Total | 145,513 | |||||||||
Home county: Yuma | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 50.5 | 80,772 | ||||||||
Black | 2.0 | 3,136 | ||||||||
Asian and Pacific Islander | 0.9 | 1,494 | ||||||||
Native-American | 1.1 | 1,819 | ||||||||
Other non-white | 0.1 | 131 | ||||||||
Multi-racial | 1.1 | 1,718 | ||||||||
Non-white | 55.7 | 89,070 | ||||||||
White | 44.3 | 70,956 | ||||||||
Total | 160,026 | |||||||||
The home county of this newspaper is Yuma. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Yuma Daily Sun | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
85364 / Yuma / AZ / 0 mi. | 6,976 | 24,046 | 29.0 | $31,515 | 61.2 | 55.1 | 2.4 | 1.0 | 1.3 | |
85365 / Yuma / AZ / 9.7 mi. | 6,170 | 12,862 | 48.0 | $37,330 | 38.0 | 32.3 | 2.4 | 0.8 | 1.2 | |
85367 / Yuma / AZ / 15.4 mi. | 4,039 | 8,437 | 47.9 | $34,370 | 12.4 | 10.1 | 0.3 | 0.5 | 0.5 | |
85356 / Wellton / AZ / 32.5 mi. | 543 | 1,431 | 37.9 | $29,825 | 42.3 | 38.2 | 1.4 | 1.1 | 0.3 | |
85349 / San Luis / AZ / 15.7 mi. | 335 | 2,908 | 11.5 | $22,788 | 98.9 | 98.6 | 0.0 | 0.1 | 0.1 | |
92283 / Winterhaven / CA / 21.2 mi. | 306 | 1,286 | 23.8 | $20,719 | 72.2 | 32.9 | 2.1 | 33.5 | 0.4 | |
85350 / Somerton / AZ / 11.1 mi. | 273 | 3,134 | 8.7 | $27,413 | 85.4 | 77.2 | 3.2 | 4.2 | 0.3 | |
File | az_the_yuma_daily_sun | |||||||||
Time | 5/19/05 9:10 PM | |||||||||
Page | 594 | |||||||||
Member | 100850 |