Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Arizona Republic, Phoenix
Phoenix, Arizona
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	24.2
2004	22.9
2003	24.0
2002	23.0
2001	22.2
2000	19.5
1999	14.7
1998	14.8
1997	13.4
1996	10.1
1995	14.4
1994	11.1
1993	10.9
1992	10.4
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Arizona Republic, Phoenix
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	24.2	32.8	74
2004	22.9	32.8	70
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Arizona Republic, Phoenix
This newspaper's Newsroom Diversity Index is 74.				This paper
				Peer group
Compare that with 70, which is the median Diversity Index for all newspapers
reporting in this circulation category of 250,001 to 500,000 daily sales.
In that group, this newspaper's Diversity Index ranks 11 out of 24
newspapers reporting in the category of 250,001 to 500,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Detroit Free Press, Michigan, with a 29.2 percent non-white staff in a community that is 28.1 percent non-white. Its index is 104.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 413,268 ranks 14 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Arizona Republic, Phoenix
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	23.3	889,391
Black	3.1	117,762
Asian and Pacific Islander	1.9	73,372
Native-American	2.9	110,045
Other non-white	0.1	4,664
Multi-racial	1.5	57,484
Non-white	32.8	1,252,718
White	67.2	2,564,209
Total		3,816,927
	Home county:  Maricopa
Race/ethnicity	% of population	Number of residents
Hispanic	24.9	763,341
Black	3.5	108,521
Asian and Pacific Islander	2.2	68,287
Native-American	1.5	45,703
Other non-white	0.1	4,086
Multi-racial	1.6	47,681
Non-white	33.8	1,037,619
White	66.2	2,034,530
Total		3,072,149
The home county of this newspaper is Maricopa.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Arizona Republic, Phoenix
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
85308 / Glendale / AZ / 16 mi.	9,864	22,999	42.9	$63,644	16.2	8.7	2.0	0.5	3.4
85375 / Sun City West / AZ / 21.9 mi.	9,490	15,329	61.9	$43,349	2.3	1.0	0.5	0.1	0.4
85254 / Scottsdale / AZ / 13.3 mi.	9,169	18,586	49.3	$73,758	9.2	4.3	1.0	0.3	2.4
85351 / Sun City / AZ / 16.2 mi.	9,008	17,761	50.7	$31,661	2.3	0.9	0.5	0.1	0.3
85248 / Chandler / AZ / 18.5 mi.	8,366	14,688	57.0	$61,020	15.7	7.6	2.0	1.4	3.5
85374 / Surprise / AZ / 21.8 mi.	8,013	11,522	69.5	$44,504	27.8	22.8	2.5	0.3	1.1
85032 / Phoenix / AZ / 12.5 mi.	7,955	26,373	30.2	$43,406	25.0	19.1	1.6	0.8	1.7
85260 / Scottsdale / AZ / 14.6 mi.	7,401	15,323	48.3	$62,334	9.0	3.9	1.1	0.3	2.6
85255 / Scottsdale / AZ / 21.1 mi.	6,988	8,896	78.6	$97,675	7.8	3.4	1.1	0.2	2.1
85382 / Peoria / AZ / 16.7 mi.	6,732	14,581	46.2	$56,916	12.5	7.3	1.8	0.4	1.7
85018 / Phoenix / AZ / 6 mi.	6,645	17,863	37.2	$41,238	23.4	16.0	2.5	1.6	1.9
85022 / Phoenix / AZ / 12.1 mi.	6,481	19,141	33.9	$43,635	18.0	10.6	2.0	1.0	2.8
85004 / Phoenix / AZ / 0 mi.	6,430	2,083	308.7	$21,528	56.2	45.1	5.2	4.1	1.0
85258 / Scottsdale / AZ / 12.8 mi.	6,027	12,093	49.8	$67,419	7.1	3.1	0.7	0.2	2.1
85282 / Tempe / AZ / 9 mi.	6,015	21,745	27.7	$42,258	28.4	16.5	4.1	1.9	3.6
85251 / Scottsdale / AZ / 9.3 mi.	5,936	18,700	31.7	$40,567	18.9	13.5	1.6	0.8	1.6
85016 / Phoenix / AZ / 5.8 mi.	5,927	16,706	35.5	$37,031	39.3	29.2	3.5	3.1	1.8
85208 / Mesa / AZ / 26.2 mi.	5,913	17,173	34.4	$38,777	15.8	12.1	1.2	0.5	1.0
85044 / Phoenix / AZ / 13.2 mi.	5,908	16,873	35.0	$60,095	19.9	10.0	3.6	0.7	3.9
85345 / Peoria / AZ / 21.7 mi.	5,643	18,611	30.3	$45,742	31.2	23.5	3.5	0.8	1.6
85283 / Tempe / AZ / 10.1 mi.	5,056	16,844	30.0	$51,208	36.0	22.1	4.0	4.1	3.7
85029 / Phoenix / AZ / 9.9 mi.	5,028	17,615	28.5	$40,105	27.6	18.7	3.1	1.5	2.4
85020 / Phoenix / AZ / 8 mi.	5,017	15,284	32.8	$40,915	30.5	23.4	2.3	1.5	1.5
85021 / Phoenix / AZ / 7.5 mi.	4,989	15,050	33.1	$36,731	38.0	25.6	3.6	2.7	4.0
85027 / Phoenix / AZ / 16.4 mi.	4,948	15,004