Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Morning News, Springdale | ||||||||||
Springdale, Arkansas | ||||||||||
Owner: Stephens Media Group (Donrey) (Nev.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | 2.5 | |||||||||
2004 | Did not report | |||||||||
2003 | Did not report | |||||||||
2002 | 1.6 | |||||||||
2001 | 4.0 | |||||||||
2000 | 3.8 | |||||||||
1999 | 2.1 | |||||||||
1998 | 2.6 | |||||||||
1997 | 4.8 | |||||||||
1996 | Did not report | |||||||||
1995 | Did not report | |||||||||
1994 | 0.0 | |||||||||
1993 | 0.0 | |||||||||
1992 | 0.0 | |||||||||
1991 | 0.0 | |||||||||
1990 | 0.0 | |||||||||
The latest year at peak is | 1997 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Morning News, Springdale | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | 2.5 | 14.0 | 18 | |||||||
2004 | N/A | 14.0 | N/A | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Stephens Media Group (Donrey) (Nev.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 37. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Morning News, Springdale | ||||||||||
This newspaper's Newsroom Diversity Index is 18. | This paper | |||||||||
Peer group | ||||||||||
Compare that with 44, which is the median Diversity Index for all newspapers | ||||||||||
reporting in this circulation category of 25,001 to 50,000 daily sales. | ||||||||||
In that group, this newspaper's Diversity Index ranks 116 out of 140 | ||||||||||
newspapers reporting in the category of 25,001 to 50,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 37,669 ranks 274 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Morning News, Springdale | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 8.4 | 28,065 | ||||||||
Black | 1.2 | 3,967 | ||||||||
Asian and Pacific Islander | 1.5 | 5,058 | ||||||||
Native-American | 1.3 | 4,419 | ||||||||
Other non-white | 0.1 | 172 | ||||||||
Multi-racial | 1.5 | 5,087 | ||||||||
Non-white | 14.0 | 46,768 | ||||||||
White | 86.0 | 286,737 | ||||||||
Total | 333,505 | |||||||||
Home county: Washington | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 8.2 | 12,932 | ||||||||
Black | 2.2 | 3,408 | ||||||||
Asian and Pacific Islander | 2.0 | 3,216 | ||||||||
Native-American | 1.2 | 1,839 | ||||||||
Other non-white | 0.1 | 114 | ||||||||
Multi-racial | 1.8 | 2,838 | ||||||||
Non-white | 15.4 | 24,347 | ||||||||
White | 84.6 | 133,368 | ||||||||
Total | 157,715 | |||||||||
The home county of this newspaper is Washington. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Morning News, Springdale | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
72756 / Rogers / AR / 9 mi. | 5,155 | 13,596 | 37.9 | $37,435 | 21.0 | 16.9 | 0.3 | 1.0 | 1.6 | |
72764 / Springdale / AR / 2.5 mi. | 4,535 | 11,339 | 40.0 | $34,166 | 27.7 | 21.2 | 0.7 | 0.9 | 3.2 | |
72762 / Springdale / AR / 3.4 mi. | 4,061 | 9,252 | 43.9 | $43,574 | 14.4 | 9.8 | 0.4 | 0.8 | 2.1 | |
72712 / Bentonville / AR / 12.8 mi. | 2,825 | 9,211 | 30.7 | $39,442 | 10.8 | 5.3 | 0.7 | 1.3 | 2.1 | |
72758 / Rogers / AR / 8.7 mi. | 2,529 | 6,546 | 38.6 | $44,149 | 16.2 | 13.2 | 0.3 | 0.8 | 1.0 | |
72701 / Univ of Ark at F / AR / 8.9 mi. | 2,480 | 13,255 | 18.7 | $31,096 | 15.0 | 4.5 | 4.4 | 1.3 | 2.7 | |
72703 / Fayetteville / AR / 6.8 mi. | 2,239 | 11,172 | 20.0 | $33,396 | 13.1 | 4.1 | 4.1 | 1.0 | 2.2 | |
72714 / Bella Vista / AR / 18.9 mi. | 1,240 | 4,426 | 28.0 | $43,993 | 2.9 | 1.1 | 0.2 | 0.6 | 0.3 | |
72745 / Lowell / AR / 4.4 mi. | 1,189 | 3,591 | 33.1 | $45,910 | 10.7 | 5.6 | 0.7 | 0.9 | 2.1 | |
72704 / Wheeler / AR / 9.2 mi. | 1,081 | 5,184 | 20.9 | $37,752 | 12.0 | 3.5 | 3.6 | 1.2 | 1.3 | |
72761 / Siloam Springs / AR / 22.8 mi. | 1,006 | 5,778 | 17.4 | $35,900 | 17.5 | 10.6 | 0.2 | 3.8 | 0.7 | |
72740 / Huntsville / AR / 20.4 mi. | 988 | 3,067 | 32.2 | $29,282 | 7.2 | 4.4 | 0.1 | 1.4 | 0.1 | |
72715 / The Highlands / AR / 20.2 mi. | 926 | 3,156 | 29.3 | $44,783 | 2.2 | 0.8 | 0.2 | 0.5 | 0.2 | |
72732 / Garfield / AR / 16 mi. | 566 | 1,716 | 33.0 | $37,647 | 6.4 | 3.2 | 0.0 | 1.8 | 0.2 | |
72751 / Pea Ridge / AR / 16.3 mi. | 476 | 1,535 | 31.0 | $36,795 | 3.8 | 1.4 | 0.1 | 1.1 | 0.3 | |
72730 / Farmington / AR / 12.1 mi. | 456 | 2,171 | 21.0 | $40,170 | 6.4 | 2.3 | 0.4 | 1.3 | 0.3 | |
72734 / Springtown / AR / 20.5 mi. | 420 | 2,478 | 16.9 | $34,210 | 10.5 | 3.7 | 0.1 | 3.9 | 0.2 | |
72736 / Gravette / AR / 23.1 mi. | 418 | 1,853 | 22.6 | $34,325 | 8.3 | 2.6 | 0.1 | 2.7 | 0.2 | |
72753 / Prairie Grove / AR / 18 mi. | 412 | 2,355 | 17.5 | $36,016 | 6.0 | 2.0 | 0.2 | 1.7 | 0.3 | |
72632 / Eureka Springs / AR / 24.7 mi. | 345 | 1,933 | 17.8 | $27,250 | 6.8 | 3.4 | 0.1 | 0.8 | 0.6 | |
72774 / West Fork / AR / 17.7 mi. | 269 | 1,967 | 13.7 | $35,519 | 5.0 | 1.9 | 0.2 | 1.0 | 0.4 | |
72616 / Urbanette / AR / 30 mi. | 262 | 3,712 | 7.1 | $27,300 | 12.8 | 10.7 | 0.0 | 0.7 | 0.4 | |
72744 / Lincoln / AR / 22.6 mi. | 259 | 1,769 | 14.6 | $29,633 | 8.7 | 4.1 | 0.0 | 2.5 | 0.3 | |
72727 / Elkins / AR / 10.8 mi. | 252 | 1,675 | 15.0 | $32,075 | 5.0 | 2.0 | 0.5 | 1.2 | 0.1 | |
72719 / Centerton / AR / 15.9 mi. | 213 | 840 | 25.4 | $46,250 | 6.6 | 3.7 | 0.1 | 1.0 | 0.2 | |
72638 / Rule / AR / 35.9 mi. | 207 | 2,478 | 8.4 | $28,490 | 20.6 | 17.9 | 0.2 | 1.0 | 0.5 | |
72722 / Decatur / AR / 19.8 mi. | 205 | 924 | 22.2 | $34,682 | 15.9 | 9.5 | 0.0 | 3.7 | 0.3 | |
72631 / Holiday Island / AR / 23.1 mi. | 187 | 1,566 | 11.9 | $31,711 | 3.5 | 1.2 | 0.2 | 0.9 | 0.4 | |
72738 / Hindsville / AR / 12.7 mi. | 168 | 818 | 20.5 | $34,583 | 3.1 | 1.7 | 0.3 | 0.5 | 0.1 | |
64854 / Noel / MO / 29.9 mi. | 141 | 1,446 | 9.8 | $28,346 | 35.4 | 31.0 | 0.1 | 2.0 | 0.1 | |
64856 / Pineville / MO / 27.1 mi. | 129 | 1,466 | 8.8 | $27,457 | 4.5 | 1.1 | 0.1 | 1.9 | 0.1 | |
72718 / Cave Springs / AR / 7.4 mi. | 87 | 359 | 24.2 | $39,107 | 9.3 | 3.3 | 0.5 | 4.0 | 0.0 | |
65772 / Washburn / MO / 33.1 mi. | 65 | 860 | 7.6 | $27,824 | 3.5 | 1.1 | 0.2 | 1.0 | 0.2 | |
74965 / Westville / OK / 27.9 mi. | 61 | 1,810 | 3.4 | $27,074 | 39.0 | 3.2 | 0.1 | 26.9 | 0.1 | |
64831 / Anderson / MO / 34.3 mi. | 60 | 2,219 | 2.7 | $29,839 | 10.4 | 3.6 | 0.3 | 2.8 | 0.1 | |
74338 / Colcord / OK / 29.8 mi. | 53 | 1,674 | 3.2 | $26,583 | 33.5 | 1.8 | 0.1 | 23.7 | 0.1 | |
72959 / Winslow / AR / 24.7 mi. | 52 | 1,045 | 5.0 | $28,949 | 5.6 | 0.8 | 0.4 | 1.4 | 0.4 | |
72768 / Sulphur Springs / AR / 26 mi. | 49 | 547 | 9.0 | $31,719 | 15.9 | 9.7 | 1.0 | 2.9 | 0.3 | |
72739 / Hiwasse / AR / 21.6 mi. | 36 | 219 | 16.4 | $32,917 | 5.4 | 1.9 | 0.0 | 2.9 | 0.0 | |
64843 / Goodman / MO / 38.4 mi. | 24 | 1,194 | 2.0 | $26,549 | 8.8 | 1.3 | 0.2 | 3.0 | 1.0 | |
72769 / Summers / AR / 23.5 mi. | 24 | 342 | 7.0 | $28,988 | 10.3 | 3.3 | 0.1 | 4.9 | 0.4 | |
65745 / Seligman / MO / 23 mi. | 9 | 871 | 1.0 | $28,066 | 6.4 | 2.8 | 0.0 | 1.7 | 0.2 | |
72717 / Canehill / AR / 23.5 mi. | 6 | 315 | 1.9 | $28,864 | 5.8 | 1.2 | 0.2 | 3.1 | 0.0 | |
File | ar_the_morning_news__springdale | |||||||||
Time | 5/20/05 9:15 PM | |||||||||
Page | 274 | |||||||||
Member | 101230 |