Comparing the racial diversity of the journalists | ||||||||||
at America's daily newspapers | ||||||||||
with the communities that they serve | ||||||||||
Newsroom diversity report for | ||||||||||
The Jonesboro Sun | ||||||||||
Jonesboro, Arkansas | ||||||||||
Owner: Paxton Media Group (Ky.) | ||||||||||
From a report for the Knight Foundation | ||||||||||
by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
Click here to read the national report or to select another newspaper | ||||||||||
Year | Non-white % of newsroom staff |
|
||||||||
2005 | Did not report | |||||||||
2004 | 0.0 | |||||||||
2003 | 0.0 | |||||||||
2002 | 0.0 | |||||||||
2001 | 0.0 | |||||||||
2000 | Did not report | |||||||||
1999 | Did not report | |||||||||
1998 | Did not report | |||||||||
1997 | Did not report | |||||||||
1996 | Did not report | |||||||||
1995 | 10.7 | |||||||||
1994 | Did not report | |||||||||
1993 | 8.7 | |||||||||
1992 | 9.1 | |||||||||
1991 | 9.1 | |||||||||
1990 | 8.0 | |||||||||
The latest year at peak is | 1995 | |||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Newsroom Diversity Index | ||||||||||
for The Jonesboro Sun | ||||||||||
Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
2005 | N/A | 8.1 | N/A | |||||||
2004 | 0.0 | 8.1 | 0 | |||||||
How the index is calculated | ||||||||||
The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
divided by the non-white percentage of residents in the circulation area. | ||||||||||
(Parity = 100.) | ||||||||||
Company index | ||||||||||
This newspaper's owner, Paxton Media Group (Ky.), | ||||||||||
has a companywide, circulation-weighted Diversity Index of 18. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Peer group comparison | ||||||||||
for The Jonesboro Sun | ||||||||||
This paper | ||||||||||
Peer group | ||||||||||
The median Diversity Index is 33 for all newspapers | ||||||||||
reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110. | ||||||||||
FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
approximately 23,156 ranks 419 out of 1,410 daily newspapers in the US. | ||||||||||
See the notes and definitions section below for the sources of these figures. | ||||||||||
Details on race/ethnicity | ||||||||||
in the circulation area | ||||||||||
and the home county | ||||||||||
of The Jonesboro Sun | ||||||||||
Circulation area | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 1.7 | 3,168 | ||||||||
Black | 4.8 | 9,042 | ||||||||
Asian and Pacific Islander | 0.3 | 620 | ||||||||
Native-American | 0.3 | 602 | ||||||||
Other non-white | 0.1 | 94 | ||||||||
Multi-racial | 0.9 | 1,717 | ||||||||
Non-white | 8.1 | 15,243 | ||||||||
White | 91.9 | 172,436 | ||||||||
Total | 187,679 | |||||||||
Home county: Craighead | ||||||||||
Race/ethnicity | % of population | Number of residents |
|
|||||||
Hispanic | 2.1 | 1,739 | ||||||||
Black | 7.7 | 6,345 | ||||||||
Asian and Pacific Islander | 0.6 | 495 | ||||||||
Native-American | 0.3 | 257 | ||||||||
Other non-white | 0.1 | 65 | ||||||||
Multi-racial | 0.9 | 758 | ||||||||
Non-white | 11.8 | 9,659 | ||||||||
White | 88.2 | 72,489 | ||||||||
Total | 82,148 | |||||||||
The home county of this newspaper is Craighead. | ||||||||||
About this report | ||||||||||
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
The full report is at www.powerreporting.com/knight. | ||||||||||
Notes and definitions | ||||||||||
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
Demographics of ZIP Codes | ||||||||||
where sales were reported by | ||||||||||
The Jonesboro Sun | ||||||||||
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
72401 / Jonesboro / AR / 0 mi. | 8,978 | 19,143 | 46.9 | $29,816 | 16.3 | 2.6 | 11.6 | 0.3 | 0.8 | |
72404 / Jonesboro / AR / 1.5 mi. | 3,007 | 6,228 | 48.3 | $45,569 | 6.8 | 1.2 | 3.5 | 0.4 | 0.7 | |
72450 / Paragould / AR / 19.9 mi. | 1,788 | 12,411 | 14.4 | $31,028 | 3.0 | 1.2 | 0.2 | 0.4 | 0.2 | |
72472 / Trumann / AR / 17.4 mi. | 1,023 | 3,637 | 28.1 | $27,020 | 5.7 | 1.0 | 3.5 | 0.2 | 0.2 | |
72455 / Pocahontas / AR / 40.1 mi. | 958 | 5,041 | 19.0 | $29,157 | 3.0 | 0.8 | 0.7 | 0.4 | 0.1 | |
72432 / Harrisburg / AR / 16.2 mi. | 742 | 2,478 | 29.9 | $26,680 | 4.3 | 1.2 | 2.2 | 0.3 | 0.2 | |
72476 / Walnut Ridge / AR / 22.7 mi. | 658 | 2,868 | 22.9 | $29,183 | 3.3 | 0.6 | 0.8 | 0.4 | 0.1 | |
72416 / Bono / AR / 8.4 mi. | 581 | 1,915 | 30.3 | $29,745 | 2.5 | 1.2 | 0.2 | 0.2 | 0.1 | |
72437 / Lake City / AR / 16.1 mi. | 400 | 1,250 | 32.0 | $31,930 | 2.9 | 1.3 | 0.3 | 0.5 | 0.0 | |
72417 / Brookland / AR / 13 mi. | 398 | 1,022 | 38.9 | $35,000 | 3.1 | 1.2 | 0.4 | 0.6 | 0.0 | |
72411 / Bay / AR / 12.1 mi. | 318 | 895 | 35.5 | $31,696 | 4.7 | 1.4 | 2.3 | 0.1 | 0.0 | |
72396 / Wynne / AR / 38.5 mi. | 306 | 5,329 | 5.7 | $30,910 | 24.4 | 0.9 | 22.4 | 0.2 | 0.4 | |
72433 / Hoxie / AR / 16.2 mi. | 281 | 1,342 | 20.9 | $25,580 | 2.4 | 1.1 | 0.5 | 0.2 | 0.1 | |
72365 / Marked Tree / AR / 24.3 mi. | 277 | 1,420 | 19.5 | $23,662 | 28.6 | 2.1 | 25.6 | 0.1 | 0.3 | |
72447 / Monette / AR / 23.5 mi. | 274 | 869 | 31.5 | $28,563 | 5.0 | 3.7 | 0.1 | 0.3 | 0.0 | |
72525 / Cherokee Village / AR / 55.2 mi. | 262 | 91 | 287.9 | $29,955 | 2.5 | 0.0 | 0.0 | 0.0 | 0.0 | |
72442 / Manila / AR / 30.1 mi. | 248 | 1,774 | 14.0 | $26,306 | 3.0 | 1.6 | 0.4 | 0.3 | 0.0 | |
72315 / Blytheville / AR / 47.4 mi. | 232 | 10,277 | 2.3 | $29,113 | 42.1 | 1.9 | 38.0 | 0.2 | 0.7 | |
72479 / Weiner / AR / 15.8 mi. | 219 | 678 | 32.3 | $29,010 | 4.3 | 2.1 | 1.1 | 0.5 | 0.2 | |
72112 / Newport / AR / 31.1 mi. | 217 | 4,015 | 5.4 | $24,936 | 28.4 | 1.3 | 25.8 | 0.3 | 0.2 | |
72438 / Leachville / AR / 35.1 mi. | 215 | 1,026 | 21.0 | $29,189 | 10.5 | 7.9 | 1.4 | 0.2 | 0.2 | |
72419 / Caraway / AR / 20.9 mi. | 213 | 765 | 27.8 | $25,402 | 3.6 | 2.8 | 0.0 | 0.2 | 0.1 | |
72370 / Osceola / AR / 41.8 mi. | 200 | 3,623 | 5.5 | $23,714 | 47.9 | 1.7 | 45.1 | 0.2 | 0.2 | |
72354 / Lepanto / AR / 27.4 mi. | 197 | 1,055 | 18.7 | $23,664 | 16.1 | 2.7 | 12.4 | 0.0 | 0.0 | |
72454 / Piggott / AR / 51.5 mi. | 194 | 2,245 | 8.6 | $26,846 | 1.7 | 0.8 | 0.1 | 0.2 | 0.0 | |
72434 / Imboden / AR / 36.1 mi. | 188 | 798 | 23.6 | $24,705 | 4.2 | 1.1 | 0.6 | 0.9 | 0.0 | |
72422 / Corning / AR / 42.1 mi. | 164 | 2,315 | 7.1 | $23,534 | 3.3 | 0.5 | 0.3 | 1.2 | 0.2 | |
72471 / Swifton / AR / 21.3 mi. | 145 | 496 | 29.2 | $25,833 | 2.9 | 1.7 | 0.6 | 0.2 | 0.0 | |
72415 / Black Rock / AR / 30.9 mi. | 142 | 634 | 22.4 | $27,043 | 1.5 | 0.3 | 0.0 | 0.3 | 0.0 | |
72542 / Hardy / AR / 51.6 mi. | 131 | 1,450 | 9.0 | $23,305 | 4.9 | 1.8 | 0.2 | 0.8 | 0.2 | |
72386 / Tyronza / AR / 32.1 mi. | 130 | 805 | 16.1 | $30,789 | 12.7 | 1.6 | 9.6 | 0.1 | 0.1 | |
72461 / Rector / AR / 42.9 mi. | 129 | 1,717 | 7.5 | $26,208 | 2.5 | 1.0 | 0.2 | 0.6 | 0.1 | |
72473 / Tuckerman / AR / 25.1 mi. | 108 | 1,037 | 10.4 | $27,402 | 8.8 | 0.8 | 6.9 | 0.4 | 0.0 | |
72324 / Cherry Valley / AR / 28.4 mi. | 107 | 886 | 12.1 | $30,221 | 8.2 | 0.8 | 6.3 | 0.4 | 0.1 | |
72395 / Wilson / AR / 42.5 mi. | 93 | 444 | 20.9 | $35,625 | 24.6 | 2.0 | 22.1 | 0.1 | 0.0 | |
72443 / Marmaduke / AR / 34.3 mi. | 78 | 1,088 | 7.2 | $26,563 | 2.6 | 1.0 | 0.0 | 0.3 | 0.0 | |
72421 / Cash / AR / 12.2 mi. | 76 | 234 | 32.5 | $25,682 | 3.4 | 2.5 | 0.4 | 0.0 | 0.4 | |
72512 / Horseshoe Bend / AR / 60.9 mi. | 69 | 1,173 | 5.9 | $26,633 | 3.2 | 1.2 | 0.2 | 0.6 | 0.1 | |
72457 / Portia / AR / 25.8 mi. | 66 | 110 | 60.0 | $18,125 | 3.3 | 3.3 | 0.0 | 0.0 | 0.0 | |
72351 / Keiser / AR / 36.8 mi. | 55 | 320 | 17.2 | $35,603 | 8.8 | 2.7 | 5.1 | 0.7 | 0.0 | |
72414 / Black Oak / AR / 22 mi. | 51 | 146 | 34.9 | $27,857 | 3.4 | 1.6 | 0.3 | 0.3 | 0.8 | |
72427 / Egypt / AR / 12.2 mi. | 51 | 71 | 71.8 | $21,875 | 2.8 | 0.6 | 0.6 | 0.0 | 0.0 | |
72410 / Alicia / AR / 22.3 mi. | 50 | 240 | 20.8 | $22,946 | 0.8 | 0.2 | 0.0 | 0.0 | 0.0 | |
72444 / Maynard / AR / 44 mi. | 48 | 846 | 5.7 | $25,164 | 2.9 | 0.4 | 0.5 | 0.6 | 0.1 | |
72429 / Fisher / AR / 23.3 mi. | 46 | 204 | 22.5 | $23,906 | 4.7 | 3.6 | 0.8 | 0.0 | 0.0 | |
72482 / Williford / AR / 46 mi. | 43 | 697 | 6.2 | $20,841 | 3.4 | 0.8 | 0.0 | 1.3 | 0.2 | |
72347 / Hickory Ridge / AR / 31 mi. | 42 | 383 | 11.0 | $30,163 | 2.1 | 1.5 | 0.3 | 0.0 | 0.1 | |
72413 / Biggers / AR / 34.5 mi. | 38 | 232 | 16.4 | $25,156 | 4.8 | 0.5 | 1.2 | 0.9 | 0.0 | |
72466 / Smithville / AR / 35.8 mi. | 38 | 449 | 8.5 | $30,063 | 3.3 | 0.9 | 0.3 | 1.3 | 0.0 | |
72425 / Delaplaine / AR / 26.5 mi. | 37 | 207 | 17.9 | $27,019 | 8.6 | 0.8 | 0.0 | 0.0 | 0.0 | |
72350 / Joiner / AR / 40.6 mi. | 37 | 545 | 6.8 | $23,088 | 35.9 | 1.1 | 33.9 | 0.3 | 0.0 | |
72513 / Ash Flat / AR / 54.6 mi. | 35 | 1,144 | 3.1 | $24,387 | 2.6 | 0.9 | 0.4 | 0.4 | 0.3 | |
72458 / Powhatan / AR / 28.4 mi. | 34 | 206 | 16.5 | $26,029 | 2.0 | 0.8 | 0.4 | 0.2 | 0.2 | |
72460 / Ravenden Springs / AR / 47.3 mi. | 33 | 301 | 11.0 | $22,604 | 2.5 | 1.1 | 0.0 | 0.7 | 0.0 | |
72431 / Grubbs / AR / 21.8 mi. | 32 | 194 | 16.5 | $25,000 | 6.0 | 0.7 | 0.0 | 0.0 | 0.0 | |
72462 / Reyno / AR / 38.1 mi. | 32 | 199 | 16.1 | $21,406 | 6.5 | 0.6 | 3.4 | 1.2 | 0.0 | |
72469 / Strawberry / AR / 38.4 mi. | 29 | 526 | 5.5 | $26,250 | 1.4 | 0.5 | 0.0 | 0.2 | 0.1 | |
72453 / Peach Orchard / AR / 32.9 mi. | 28 | 116 | 24.1 | $32,708 | 1.8 | 1.8 | 0.0 | 0.0 | 0.0 | |
72459 / Ravenden / AR / 40 mi. | 27 | 424 | 6.4 | $24,141 | 3.5 | 0.8 | 0.0 | 2.3 | 0.0 | |
File | ar_the_jonesboro_sun | |||||||||
Time | 5/14/05 2:09 PM | |||||||||
Page | 419 | |||||||||
Member | 101110 |