Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Baxter Bulletin, Mountain Home
Mountain Home, Arkansas
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	30.8
2004	42.9
2003	41.7
2002	33.3
2001	30.8
2000	8.3
1999	0.0
1998	0.0
1997	8.3
1996	0.0
1995	0.0
1994	Did not report
1993	0.0
1992	0.0
1991	0.0
1990	0.0
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Baxter Bulletin, Mountain Home
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	30.8	3.2	954
2004	42.9	3.2	1,328
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Baxter Bulletin, Mountain Home
This newspaper's Newsroom Diversity Index is 954.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 2 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 11,410 ranks 726 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Baxter Bulletin, Mountain Home
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.0	476
Black	0.5	225
Asian and Pacific Islander	0.3	171
Native-American	0.5	265
Other non-white	0.0	13
Multi-racial	0.9	468
Non-white	3.2	1,618
White	96.8	48,462
Total		50,080
	Home county:  Baxter
Race/ethnicity	% of population	Number of residents
Hispanic	1.0	385
Black	0.1	42
Asian and Pacific Islander	0.4	138
Native-American	0.5	189
Other non-white	0.0	5
Multi-racial	0.9	345
Non-white	2.9	1,104
White	97.1	37,282
Total		38,386
The home county of this newspaper is Baxter.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Baxter Bulletin, Mountain Home
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
72653 / Mountain Home / AR / 0 mi.	7,211	11,848	60.9	$29,674	2.9	1.0	0.1	0.5	0.4
72635 / Gassville / AR / 5.8 mi.	545	1,252	43.5	$29,797	3.0	1.1	0.1	0.5	0.2
72642 / Lakeview / AR / 11.1 mi.	544	1,009	53.9	$29,705	2.4	1.2	0.1	0.3	0.4
72634 / Flippin / AR / 10.3 mi.	460	1,808	25.4	$27,938	3.5	0.6	0.2	0.9	0.3
72619 / Bull Shoals / AR / 16.4 mi.	430	1,014	42.4	$27,139	2.9	1.1	0.3	0.5	0.4
72626 / Cotter / AR / 8.4 mi.	264	562	47.0	$25,375	3.7	1.5	0.0	0.8	0.3
72658 / Norfork / AR / 8.5 mi.	239	622	38.4	$29,861	3.4	0.5	0.6	0.7	0.1
72651 / Midway / AR / 2.9 mi.	237	443	53.5	$26,750	2.6	0.8	0.0	0.3	0.4
72687 / Yellville / AR / 20.3 mi.	222	2,644	8.4	$26,049	2.8	0.8	0.0	0.8	0.2
72519 / Calico Rock / AR / 17.2 mi.	159	1,110	14.3	$26,321	8.0	1.0	5.3	0.8	0.2
72537 / Gamaliel / AR / 15.9 mi.	122	387	31.5	$25,250	1.8	0.6	0.0	0.1	0.1
72544 / Henderson / AR / 11.9 mi.	114	302	37.7	$26,576	1.8	0.1	0.0	0.3	0.6
72661 / Oakland / AR / 15 mi.	92	276	33.3	$22,778	3.0	0.2	0.0	0.2	0.5
72583 / Viola / AR / 23 mi.	72	639	11.3	$29,083	2.6	0.9	0.1	0.3	0.3
72531 / Elizabeth / AR / 16.5 mi.	61	254	24.0	$25,972	1.5	0.4	0.0	0.9	0.0
72623 / Clarkridge / AR / 11.4 mi.	53	197	26.9	$29,107	3.7	0.8	0.0	0.8	0.8
72538 / Gepp / AR / 19.3 mi.	39	151	25.8	$26,094	0.8	0.0	0.0	0.8	0.0
File	ar_baxter_bulletin__mountain_home
Time	5/20/05 1:08 AM
Page	725
Member	101125