Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Clanton Advertiser
Clanton, Alabama
Owner: Boone Newspapers (Ala.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	0.0
2003	Did not report
2002	Did not report
2001	Did not report
2000	Did not report
1999	Did not report
1998	Did not report
1997	Did not report
1996	Did not report
1995	Did not report
1994	Did not report
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Clanton Advertiser
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	14.4	174
2004	0.0	14.4	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Boone Newspapers (Ala.),
has a companywide, circulation-weighted Diversity Index of 75.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Clanton Advertiser
This newspaper's Newsroom Diversity Index is 174.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
In that group, this newspaper's Diversity Index ranks 9 out of 132
newspapers reporting in the category of 5,000 and fewer daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 5,000 ranks 1153 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Clanton Advertiser
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.9	1,152
Black	10.4	4,131
Asian and Pacific Islander	0.2	67
Native-American	0.3	111
Other non-white	0.0	16
Multi-racial	0.6	16
Non-white	14.4	5,696
White	85.6	33,897
Total		39,593
	Home county:  Chilton
Race/ethnicity	% of population	Number of residents
Hispanic	2.9	1,152
Black	10.4	4,131
Asian and Pacific Islander	0.2	67
Native-American	0.3	111
Other non-white	0.0	16
Multi-racial	0.6	16
Non-white	14.4	5,696
White	85.6	33,897
Total		39,593
For this newspaper the home county was used as the circulation area. That county is Chilton.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: Newspaper's home county.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
File	al_the_clanton_advertiser
Time	5/22/05 10:42 AM
Page	1152
Member	0