Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Montgomery Advertiser
Montgomery, Alabama
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	21.5
2004	Did not report
2003	22.7
2002	Did not report
2001	31.7
2000	23.1
1999	27.0
1998	Did not report
1997	11.1
1996	9.0
1995	Did not report
1994	7.1
1993	8.1
1992	6.9
1991	Did not report
1990	Did not report
The latest year at peak is	2001
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Montgomery Advertiser
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	21.5	44.4	48
2004	N/A	44.7	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Montgomery Advertiser
This newspaper's Newsroom Diversity Index is 48.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 58 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 48,389 ranks 217 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Montgomery Advertiser
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.2	4,759
Black	41.6	163,240
Asian and Pacific Islander	0.7	2,922
Native-American	0.3	1,146
Other non-white	0.1	305
Multi-racial	0.8	3,251
Non-white	44.7	175,623
White	55.3	217,116
Total		392,739
	Home county:  Montgomery
Race/ethnicity	% of population	Number of residents
Hispanic	1.2	2,665
Black	48.4	108,146
Asian and Pacific Islander	1.0	2,256
Native-American	0.2	530
Other non-white	0.1	178
Multi-racial	0.8	1,877
Non-white	51.7	115,652
White	48.3	107,858
Total		223,510
The home county of this newspaper is Montgomery.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Montgomery Advertiser
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
36117 / Montgomery / AL / 8.4 mi.	5,826	15,086	38.6	$52,331	31.2	1.8	25.6	0.3	2.5
36116 / Montgomery / AL / 7.2 mi.	5,154	14,713	35.0	$36,015	71.7	1.3	68.2	0.2	1.0
36109 / Montgomery / AL / 4.5 mi.	4,099	10,511	39.0	$45,481	10.5	1.1	7.4	0.2	1.1
36106 / Montgomery / AL / 4.3 mi.	2,618	5,844	44.8	$52,351	32.1	0.9	29.4	0.2	0.8
36067 / Pville / AL / 11.6 mi.	2,575	8,429	30.5	$39,628	23.2	1.2	20.2	0.5	0.4
36108 / Montgomery / AL / 3.7 mi.	2,426	9,186	26.4	$21,345	85.5	0.7	83.7	0.2	0.2
36111 / Montgomery / AL / 4.8 mi.	2,247	5,341	42.1	$45,068	36.9	1.3	34.3	0.1	0.7
36104 / Montgomery / AL / 0.8 mi.	2,060	5,565	37.0	$16,001	72.4	1.6	68.4	0.5	0.5
36066 / Pville / AL / 7.8 mi.	1,622	4,636	35.0	$51,830	11.8	2.0	7.7	0.3	0.8
36105 / Montgomery / AL / 4.6 mi.	1,442	5,406	26.7	$26,682	87.5	0.7	85.9	0.1	0.2
36092 / Wetumpka / AL / 11.1 mi.	1,431	6,089	23.5	$35,674	28.3	1.4	24.9	0.4	0.6
36107 / Montgomery / AL / 2.8 mi.	1,059	4,173	25.4	$27,984	36.6	1.1	33.2	0.3	0.7
36110 / Montgomery / AL / 3.1 mi.	1,030	4,895	21.0	$26,601	56.0	0.9	52.2	0.3	1.4
36701 / Selma / AL / 38.3 mi.	976	9,847	9.9	$27,988	57.7	0.6	55.9	0.1	0.5
36054 / Millbrook / AL / 6.4 mi.	974	3,911	24.9	$40,959	24.5	1.3	21.1	0.4	0.5
36830 / Auburn / AL / 48 mi.	931	12,181	7.6	$27,167	22.2	1.8	15.7	0.2	3.4
36081 / Troy / AL / 43.2 mi.	835	5,713	14.6	$23,655	46.3	1.2	42.7	0.5	0.7
36093 / Wetumpka / AL / 11.6 mi.	743	2,456	30.3	$65,000	9.6	0.9	6.9	0.4	0.6
36022 / Deatsville / AL / 13.7 mi.	692	3,548	19.5	$49,442	7.4	1.1	4.8	0.4	0.2
36037 / Greenville / AL / 40.3 mi.	661	5,435	12.2	$25,217	45.1	0.7	43.6	0.2	0.2
36078 / Tallassee / AL / 24.7 mi.	559	4,820	11.6	$29,856	23.4	1.0	21.2	0.3	0.2
36024 / Eclectic / AL / 21.1 mi.	544	2,053	26.5	$36,910	14.0	1.2	11.6	0.3	0.1
36064 / Pike Road / AL / 13.4 mi.	542	1,796	30.2	$51,550	41.4	0.8	39.4	0.2	0.5
36083 / Veterans Admin Fac / AL / 34.6 mi.	438	4,519	9.7	$20,828	92.1	0.8	90.3	0.1	0.2
36043 / Hope Hull / AL / 10.9 mi.	388	1,533	25.3