Montgomery Advertiser... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Montgomery Advertiser

Montgomery, Alabama

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

21.5

2004

Did not report

2003

22.7

2002

Did not report

2001

31.7

2000

23.1

1999

27.0

1998

Did not report

1997

11.1

1996

9.0

1995

Did not report

1994

7.1

1993

8.1

1992

6.9

1991

Did not report

1990

Did not report

The latest year at peak is

2001

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Montgomery Advertiser

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

21.5

44.4

2004

N/A

44.7

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Montgomery Advertiser

This newspaper's Newsroom Diversity Index is 48.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 58 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 48,389 ranks 217 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Montgomery Advertiser

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.2

4,759

Black

41.6

163,240

Asian and Pacific Islander

0.7

2,922

Native-American

0.3

1,146

Other non-white

0.1

305

Multi-racial

0.8

3,251

Non-white

44.7

175,623

White

55.3

217,116

Total

392,739

Home county: Montgomery

Race/ethnicity

% of population

Number of residents

Hispanic

1.2

2,665

Black

48.4

108,146

Asian and Pacific Islander

1.0

2,256

Native-American

0.2

530

Other non-white

0.1

178

Multi-racial

0.8

1,877

Non-white

51.7

115,652

White

48.3

107,858

Total

223,510

The home county of this newspaper is Montgomery.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Montgomery Advertiser

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

36117 / Montgomery / AL / 8.4 mi.

5,826

15,086

38.6

$52,331

31.2

1.8

25.6

0.3

2.5

36116 / Montgomery / AL / 7.2 mi.

5,154

14,713

35.0

$36,015

71.7

1.3

68.2

0.2

1.0

36109 / Montgomery / AL / 4.5 mi.

4,099

10,511

39.0

$45,481

10.5

1.1

7.4

0.2

1.1

36106 / Montgomery / AL / 4.3 mi.

2,618

5,844

44.8

$52,351

32.1

0.9

29.4

0.2

0.8

36067 / Pville / AL / 11.6 mi.

2,575

8,429

30.5

$39,628

23.2

1.2

20.2

0.5

0.4

36108 / Montgomery / AL / 3.7 mi.

2,426

9,186

26.4

$21,345

85.5

0.7

83.7

0.2

36111 / Montgomery / AL / 4.8 mi.

2,247

5,341

42.1

$45,068

36.9

1.3

34.3

0.1

0.7

36104 / Montgomery / AL / 0.8 mi.

2,060

5,565

37.0

$16,001

72.4

1.6

68.4

0.5

36066 / Pville / AL / 7.8 mi.

1,622

4,636

35.0

$51,830

11.8

2.0

7.7

0.3

0.8

36105 / Montgomery / AL / 4.6 mi.

1,442

5,406

26.7

$26,682

87.5

0.7

85.9

0.1

0.2

36092 / Wetumpka / AL / 11.1 mi.

1,431

6,089

23.5

$35,674

28.3

1.4

24.9

0.4

0.6

36107 / Montgomery / AL / 2.8 mi.

1,059

4,173

25.4

$27,984

36.6

1.1

33.2

0.3

0.7

36110 / Montgomery / AL / 3.1 mi.

1,030

4,895

21.0

$26,601

56.0

0.9

52.2

0.3

1.4

36701 / Selma / AL / 38.3 mi.

976

9,847

9.9

$27,988

57.7

0.6

55.9

0.1

0.5

36054 / Millbrook / AL / 6.4 mi.

974

3,911

24.9

$40,959

24.5

1.3

21.1

0.4

0.5

36830 / Auburn / AL / 48 mi.

931

12,181

7.6

$27,167

22.2

1.8

15.7

0.2

3.4

36081 / Troy / AL / 43.2 mi.

835

5,713

14.6

$23,655

46.3

1.2

42.7

0.5

0.7

36093 / Wetumpka / AL / 11.6 mi.

743

2,456

30.3

$65,000

9.6

0.9

6.9

0.4

0.6

36022 / Deatsville / AL / 13.7 mi.

692

3,548

19.5

$49,442

7.4

1.1

4.8

0.4

0.2

36037 / Greenville / AL / 40.3 mi.

661

5,435

12.2

$25,217

45.1

0.7

43.6

0.2

36078 / Tallassee / AL / 24.7 mi.

559

4,820

11.6

$29,856

23.4

1.0

21.2

0.3

0.2

36024 / Eclectic / AL / 21.1 mi.

544

2,053

26.5

$36,910

14.0

1.2

11.6

0.3

0.1

36064 / Pike Road / AL / 13.4 mi.

542

1,796

30.2

$51,550

41.4

0.8

39.4

0.2

0.5

36083 / Veterans Admin Fac / AL / 34.6 mi.

438

4,519

9.7

$20,828

92.1

0.8

90.3

0.1

0.2

36043 / Hope Hull / AL / 10.9 mi.

388

1,533

25.3

$36,908

42.4

1.1

40.4

0.2

0.1

36025 / Elmore / AL / 7.9 mi.

387

866

44.7

$47,250

50.7

1.3

46.7

0.8

0.3

36040 / Hayneville / AL / 22.8 mi.

354

1,566

22.6

$18,033

90.7

0.6

89.4

0.1

36033 / Georgiana / AL / 53.7 mi.

330

1,878

17.6

$22,500

38.7

0.6

37.4

0.1

0.0

35010 / Alexander City / AL / 40.4 mi.

308

8,630

3.6

$30,832

28.5

0.8

26.9

0.2

36089 / Union Springs / AL / 37 mi.

305

2,934

10.4

$20,884

79.5

3.4

74.8

0.3

0.2

36420 / Straughn / AL / 70.7 mi.

300

8,256

3.6

$27,887

15.2

0.8

13.1

0.5

0.2

36069 / Ramer / AL / 17.8 mi.

292

958

30.5

$28,321

44.6

0.5

43.4

0.2

0.1

36088 / Tuskegee Institute / AL / 32.9 mi.

290

1,687

17.2

$19,651

97.6

0.5

94.7

0.2

1.1

36049 / Patsburg / AL / 44.1 mi.

259

2,203

11.8

$25,561

25.0

0.6

23.1

0.5

0.2

36401 / Evergreen / AL / 71.2 mi.

237

3,542

6.7

$21,902

51.7

0.7

50.2

0.2

36726 / Millers Ferry / AL / 59 mi.

226

2,125

10.6

$17,994

67.2

0.9

66.0

0.1

36027 / Eufaula / AL / 71.8 mi.

219

6,849

3.2

$27,283

43.5

1.3

40.8

0.4

36330 / Eprise / AL / 73.8 mi.

210

11,480

1.8

$37,254

28.1

4.3

19.8

0.5

1.7

36853 / Dadeville / AL / 41.2 mi.

203

3,243

6.3

$35,288

24.4

0.7

22.4

0.3

0.2

36075 / Shorter / AL / 20.2 mi.

190

773

24.6

$23,438

81.8

0.3

80.5

0.3

0.1

36032 / Fort Deposit / AL / 30.1 mi.

175

993

17.6

$21,834

67.7

0.6

66.8

0.0

0.1

36115 / Montgomery / AL / 4.1 mi.

172

193

89.1

$50,860

38.1

3.3

28.6

0.4

3.9

36801 / Opelika / AL / 53.6 mi.

165

8,159

2.0

$32,175

45.3

1.2

42.5

0.2

0.8

36467 / Opp / AL / 72.1 mi.

161

3,994

4.0

$27,152

13.2

0.6

11.7

0.3

0.2

36303 / Rehobeth / AL / 89.6 mi.

150

11,069

1.4

$32,618

43.7

1.2

40.7

0.2

0.7

36323 / Elba / AL / 64.6 mi.

148

3,373

4.4

$28,323

26.1

0.8

23.0

1.1

0.1

36360 / Ozark / AL / 71.9 mi.

146

8,370

1.7

$30,831

28.5

1.8

24.4

0.6

36113 / Montgomery / AL / 1.4 mi.

141

175

80.6

$24,297

61.3

7.9

52.3

0.2

0.0

36703 / Selma / AL / 37.2 mi.

122

5,197

2.3

$18,069

74.6

0.6

73.2

0.1

0.2

36010 / Brundidge / AL / 51.6 mi.

120

2,035

5.9

$20,287

45.8

0.8

42.4

0.8

0.1

36051 / Mountain Creek / AL / 20.4 mi.

118

691

17.1

$26,397

26.9

2.9

21.6

0.4

36009 / Brantley / AL / 52.4 mi.

114

1,114

10.2

$22,917

21.3

0.3

20.0

0.4

0.0

36080 / Titus / AL / 16.8 mi.

108

943

11.5

$43,611

12.8

0.7

10.4

0.1

0.2

36460 / Monroeville / AL / 79 mi.

101

4,582

2.2

$30,861

40.3

0.7

38.0

0.5

0.4

35045 / Clanton / AL / 33.1 mi.

100

5,255

1.9

$30,176

19.3

3.4

14.7

0.3

36756 / Marion / AL / 56 mi.

2,126

4.0

$21,337

60.5

1.0

58.9

0.2

0.1

36442 / Hacoda / AL / 89.8 mi.

1,464

5.7

$19,030

14.9

2.0

10.7

0.9

0.4

36036 / Grady / AL / 27.9 mi.

863

8.1

$28,625

47.6

0.7

46.1

0.0

0.1

32401 / Panama City Beach / FL / 148.7 mi.

10,354

0.7

$25,311

34.0

2.4

27.2

0.6

2.1

36849 / Auburn University / AL / 46.3 mi.

0.0

8.1

0.9

5.3

0.3

0.9

36016 / Clayton / AL / 58.1 mi.

1,508

4.4

$22,056

58.9

1.4

56.4

0.3

0.1

36041 / Highland Home / AL / 30.7 mi.

472

13.1

$27,051

19.3

1.0

17.3

0.6

0.0

36732 / Demopolis / AL / 82.6 mi.

3,463

1.8

$26,837

53.9

0.9

52.1

0.1

0.2

36029 / Fitzpatrick / AL / 26.9 mi.

404

14.6

$30,848

58.5

0.7

57.7

0.0

0.2

36426 / Wallace / AL / 92.3 mi.

6,470

0.8

$30,111

27.4

1.1

24.3

0.7

0.3

36322 / Level Plains / AL / 78.1 mi.

3,273

1.5

$33,453

29.8

3.1

20.6

0.7

2.7

36026 / Nixburg / AL / 28.9 mi.

461

10.2

$53,889

20.4

0.0

19.2

0.3

0.0

36301 / Taylor / AL / 91.9 mi.

13,379

0.3

$32,752

24.7

1.4

21.2

0.4

0.7

36003 / Autaugaville / AL / 19.3 mi.

685

5.7

$29,345

62.0

0.6

60.5

0.1

0.0

36013 / Mathews / AL / 13.2 mi.

88.6

$41,500

77.2

0.0

77.2

0.0

36047 / Letohatchee / AL / 24.1 mi.

587

5.8

$22,596

75.9

0.4

75.1

0.1

36079 / Troy / AL / 48 mi.

3,130

1.1

$30,837

28.9

1.3

25.6

0.8

0.1

36035 / Goshen / AL / 36.9 mi.

735

3.9

$29,211

26.0

1.8

22.3

1.0

0.0

36750 / Maplesville / AL / 39 mi.

1,114

2.6

$32,312

24.6

1.1

22.6

0.3

0.2

36042 / Honoraville / AL / 33.8 mi.

563

3.9

$30,909

9.9

0.7

8.3

0.4

0.3

36046 / Lapine / AL / 26.6 mi.

648

2.8

$32,083

29.9

0.9

27.3

0.5

0.2

36761 / Minter / AL / 42.7 mi.

533

3.4

$24,188

78.2

0.3

77.6

0.0

0.1

36456 / McKenzie / AL / 59.1 mi.

871

2.0

$24,300

23.5

0.5

21.7

0.7

0.0

36866 / Notasulga / AL / 37.4 mi.

1,429

1.2

$30,651

36.7

1.1

34.8

0.3

0.1

36474 / Red Level / AL / 62.6 mi.

1,255

1.3

$28,398

12.0

0.3

11.0

0.2

0.1

36768 / Snow Hill / AL / 47.7 mi.

227

6.2

$15,000

69.4

0.4

68.7

0.0

0.2

36804 / Opelika / AL / 54.1 mi.

5,606

0.2

$37,867

28.7

0.7

25.9

0.2

1.1

36017 / Clio / AL / 57.1 mi.

734

1.1

$19,726

53.5

3.3

47.5

1.1

0.2

36425 / Buena Vista / AL / 59.8 mi.

515

1.2

$18,796

81.1

0.9

79.1

0.2

0.5

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