Mobile Register... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Mobile Register

Mobile, Alabama

Owner: Advance (Newhouse) (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

8.6

2002

9.7

2001

7.8

2000

6.3

1999

11.7

1998

12.8

1997

11.8

1996

11.6

1995

11.9

1994

13.8

1993

13.8

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Mobile Register

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

32.8

N/A

2004

N/A

33.0

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Advance (Newhouse) (N.Y.),

has a companywide, circulation-weighted Diversity Index of 63.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Mobile Register

This paper

Peer group

The median Diversity Index is 50 for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 94,045 ranks 111 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Mobile Register

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.3

8,253

Black

28.9

188,300

Asian and Pacific Islander

1.0

6,469

Native-American

0.9

5,935

Other non-white

0.1

472

Multi-racial

0.9

5,817

Non-white

33.0

215,246

White

67.0

437,132

Total

652,378

Home county: Mobile

Race/ethnicity

% of population

Number of residents

Hispanic

1.2

4,887

Black

33.2

132,845

Asian and Pacific Islander

1.4

5,678

Native-American

0.7

2,636

Other non-white

0.1

319

Multi-racial

0.9

3,715

Non-white

37.5

150,080

White

62.5

249,763

Total

399,843

The home county of this newspaper is Mobile.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Mobile Register

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

36608 / Mobile / AL / 8.4 mi.

8,278

14,615

56.6

$37,616

25.8

1.5

20.5

0.3

2.4

36695 / Mobile / AL / 11.1 mi.

5,749

11,931

48.2

$55,646

14.7

1.9

9.4

0.3

2.1

36532 / Fairhope / AL / 15.8 mi.

4,729

9,057

52.2

$43,389

11.8

1.2

9.0

0.3

0.5

36609 / Mobile / AL / 7.7 mi.

4,261

10,346

41.2

$36,136

36.1

2.1

28.2

0.3

4.2

36605 / Mobile / AL / 4.9 mi.

3,795

12,416

30.6

$25,651

64.1

1.3

60.8

0.3

0.7

36526 / Daphne / AL / 9.7 mi.

3,792

7,644

49.6

$52,272

16.9

1.6

13.4

0.3

0.6

36693 / Mobile / AL / 7.6 mi.

3,778

7,192

52.5

$47,106

19.0

1.4

15.3

0.3

1.3

36606 / Mobile / AL / 3.6 mi.

3,729

8,166

45.7

$29,474

44.4

1.7

40.3

0.2

0.9

36582 / Theodore / AL / 12.9 mi.

3,208

7,526

42.6

$35,156

16.7

1.1

13.0

0.6

0.9

36571 / Saraland / AL / 8.8 mi.

2,858

5,324

53.7

$39,545

11.5

1.1

8.4

0.6

0.4

36535 / Vernant Park / AL / 27 mi.

2,568

7,215

35.6

$35,617

17.9

3.9

12.0

0.5

36619 / Theodore / AL / 10.1 mi.

2,458

5,006

49.1

$40,973

6.1

1.2

2.3

0.7

0.8

36542 / Gulf Shores / AL / 32.6 mi.

2,398

3,619

66.3

$39,604

3.6

1.2

0.5

0.3

36618 / Mobile / AL / 7.5 mi.

2,248

5,886

38.2

$40,000

40.1

1.0

37.1

0.3

0.5

36575 / Semmes / AL / 13 mi.

2,142

5,392

39.7

$42,209

4.5

1.3

1.9

0.6

0.2

36507 / Pinegrove / AL / 18.7 mi.

2,094

6,905

30.3

$34,499

23.7

1.0

21.0

0.6

0.3

36604 / Mobile / AL / 1.7 mi.

2,056

4,679

43.9

$25,851

55.9

1.0

52.8

0.2

0.8

36527 / Spanish Fort / AL / 9.6 mi.

1,904

2,794

68.1

$58,103

8.7

0.9

6.0

0.4

0.7

36602 / Mobile / AL / 0.4 mi.

1,847

535

345.2

$14,120

45.6

1.5

42.0

0.2

1.4

36561 / Orange Beach / AL / 37.5 mi.

1,731

2,045

84.6

$41,981

5.6

2.4

0.3

0.7

0.2

36617 / Prichard / AL / 2.9 mi.

1,644

5,875

28.0

$20,769

99.2

0.6

98.0

0.1

0.0

36607 / Mobile / AL / 3.3 mi.

1,483

3,292

45.0

$23,750

60.0

1.1

57.7

0.2

0.3

36541 / Grand Bay / AL / 20.7 mi.

1,406

4,474

31.4

$37,737

16.3

0.9

12.5

0.4

1.6

36613 / Mobile / AL / 9.1 mi.

1,348

4,096

32.9

$34,256

39.3

0.7

36.7

0.7

0.2

36610 / Prichard / AL / 3.5 mi.

1,339

6,763

19.8

$14,338

97.2

0.7

95.8

0.1

36572 / Satsuma / AL / 10.3 mi.

1,233

1,999

61.7

$50,570

7.4

0.7

5.7

0.6

0.3

36611 / Mobile / AL / 5.1 mi.

1,190

2,747

43.3

$27,036

11.9

1.2

8.1

1.4

0.3

36502 / McCullough / AL / 37.3 mi.

1,072

6,380

16.8

$27,186

47.2

0.8

39.6

5.2

0.3

36522 / Citronelle / AL / 27.2 mi.

1,003

2,386

42.0

$33,308

21.1

1.1

15.8

3.1

0.1

36460 / Monroeville / AL / 65.9 mi.

997

4,582

21.8

$30,861

40.3

0.7

38.0

0.5

0.4

36545 / Jackson / AL / 54.2 mi.

995

3,352

29.7

$33,051

41.5

0.6

39.8

0.3

0.2

36567 / Rosinton / AL / 23.3 mi.

988

3,921

25.2

$38,594

6.4

1.5

2.7

0.7

0.2

36587 / Wilmer / AL / 17.7 mi.

951

2,989

31.8

$35,283

7.2

1.1

4.2

0.7

0.1

36544 / Irvington / AL / 17.2 mi.

950

3,694

25.7

$33,587

16.7

0.9

9.4

0.7

4.7

36451 / Grove Hill / AL / 66.7 mi.

886

2,125

41.7

$29,333

37.7

0.6

36.4

0.4

0.0

36603 / Mobile / AL / 0.7 mi.

870

4,182

20.8

$12,366

94.1

1.0

92.2

0.1

0.2

36426 / Wallace / AL / 60.2 mi.

830

6,470

12.8

$30,111

27.4

1.1

24.3

0.7

0.3

36551 / Loxley / AL / 16.9 mi.

708

2,108

33.6

$34,973

20.8

2.8

16.1

0.5

0.2

36401 / Evergreen / AL / 76.5 mi.

593

3,542

16.7

$21,902

51.7

0.7

50.2

0.2

36612 / Whistler / AL / 5.2 mi.

561

1,839

30.5

$22,978

89.6

0.5

87.6

0.6

0.1

36549 / Lillian / AL / 37.8 mi.

489

2,061

23.7

$37,700

6.4

1.1

3.3

0.4

0.3

36904 / Riderwood / AL / 90.6 mi.

461

1,932

23.9

$27,823

37.9

0.6

36.7

0.2

0.0

36528 / Dauphin Island / AL / 29 mi.

408

600

68.0

$44,375

4.2

1.0

0.4

1.5

0.6

36560 / Mount Vernon / AL / 26.1 mi.

399

1,540

25.9

$26,250

66.3

0.3

46.5

18.0

0.2

36576 / Silverhill / AL / 18.8 mi.

386

1,244

31.0

$36,694

9.7

1.7

6.3

0.6

0.3

36530 / Perdido Beach / AL / 32.9 mi.

379

2,543

14.9

$34,513

4.0

1.5

0.4

0.7

0.4

39452 / Vernal / MS / 26.8 mi.

358

8,043

4.5

$34,724

10.6

1.5

8.1

0.2

36784 / Thomasville / AL / 78.8 mi.

334

3,269

10.2

$28,338

40.5

0.7

39.0

0.1

0.2

36509 / Bayou La Batre / AL / 21.8 mi.

331

872

38.0

$24,181

46.5

1.7

9.4

0.2

32.8

36523 / Mon Louis / AL / 21.1 mi.

316

1,190

26.6

$33,214

12.1

1.1

4.4

0.2

3.9

36441 / Pollard / AL / 47.5 mi.

313

1,462

21.4

$30,525

16.6

1.3

12.1

2.3

0.0

36518 / Chatom / AL / 50.8 mi.

312

1,127

27.7

$34,716

16.9

0.6

15.8

0.3

0.0

36580 / Summerdale / AL / 22.6 mi.

312

1,720

18.1

$35,322

11.4

2.7

6.2

0.9

0.2

36525 / Creola / AL / 12.5 mi.

297

811

36.6

$34,231

13.1

0.8

8.6

1.9

0.1

39567 / Wade / MS / 31.8 mi.

290

5,310

5.5

$30,870

29.4

2.0

25.7

0.2

0.5

36558 / Yarbo / AL / 62.6 mi.

254

1,520

16.7

$30,139

26.4

1.3

24.4

0.4

0.1

36559 / Montrose / AL / 11.4 mi.

232

130

178.5

$61,250

6.1

0.2

5.4

0.0

36420 / Straughn / AL / 95.1 mi.

223

8,256

2.7

$27,887

15.2

0.8

13.1

0.5

0.2

32501 / Pensacola / FL / 49.1 mi.

218

6,285

3.5

$22,351

62.7

1.7

57.9

0.4

1.1

36505 / Lemoyne / AL / 13.4 mi.

212

335

63.3

$44,231

30.5

0.6

27.1

2.1

0.0

36553 / McIntosh / AL / 34.7 mi.

206

1,255

16.4

$30,345

71.1

1.1

36.8

31.1

0.2

36726 / Millers Ferry / AL / 93.4 mi.

196

2,125

9.2

$17,994

67.2

0.9

66.0

0.1

36578 / Stapleton / AL / 14.4 mi.

184

187

98.4

$42,560

3.9

1.4

0.0

1.4

0.6

36445 / Frisco City / AL / 57.8 mi.

174

1,923

9.0

$30,021

30.5

0.9

26.9

1.8

0.3

39562 / Pascagoula / MS / 32.1 mi.

172

5,792

3.0

$38,628

9.0

0.6

7.1

0.2

0.4

36432 / Castleberry / AL / 68.6 mi.

170

1,061

16.0

$22,341

30.9

0.6

29.0

0.3

0.4

36521 / Turnerville / AL / 18.7 mi.

169

1,604

10.5

$36,151

11.9

0.2

7.1

2.9

0.1

36585 / Wagarville / AL / 45 mi.

153

388

39.4

$36,319

27.7

0.8

25.6

0.8

0.0

39367 / Wboro / MS / 71.4 mi.

153

5,981

2.6

$26,192

40.2

0.7

39.1

0.1

0.2

36579 / Stockton / AL / 27.9 mi.

144

746

19.3

$35,602

49.8

0.6

47.2

1.1

0.2

39553 / Iowana / MS / 38.4 mi.

131

5,974

2.2

$41,186

31.3

2.9

25.5

0.5

1.1

39451 / Leakesville / MS / 41.2 mi.

108

1,474

7.3

$28,007

34.8

0.8

33.2

0.3

0.1

36562 / Perdido / AL / 29.5 mi.

104

599

17.4

$29,444

11.2

1.0

7.0

2.0

0.1

36736 / Dixons Mills / AL / 89.4 mi.

102

505

20.2

$19,183

73.0

0.5

72.2

0.0

0.1

36548 / Prestwick / AL / 53.5 mi.

101

402

25.1

$31,923

37.2

0.2

34.7

0.4

0.1

36524 / Coffeeville / AL / 70.6 mi.

571

17.2

$23,380

40.7

1.0

39.4

0.0

36908 / Gilbertown / AL / 77.1 mi.

1,271

7.4

$28,828

16.5

0.8

15.1

0.1

36425 / Buena Vista / AL / 85.3 mi.

515

16.1

$18,796

81.1

0.9

79.1

0.2

0.5

36919 / Silas / AL / 70.2 mi.

874

9.3

$20,662

52.7

0.4

51.3

0.3

0.0

36569 / Saint Stephens / AL / 54.5 mi.

423

18.2

$41,500

26.5

0.7

24.8

0.6

0.2

36782 / Sweet Water / AL / 89.5 mi.

949

7.9

$28,576

50.3

0.7

49.3

0.2

0.0

36769 / Sunny South / AL / 85.1 mi.

1,105

6.5

$20,123

67.3

0.4

66.3

0.4

0.1

36584 / Vinegar Bend / AL / 41 mi.

359

13.9

$21,750

26.8

0.7

23.7

1.2

0.1

39362 / Stateline / MS / 53.2 mi.

1,012

4.7

$22,432

46.6

0.2

45.9

0.0

36583 / Tibbie / AL / 46.1 mi.

217

20.7

$39,792

6.9

1.2

3.8

0.2

36482 / Whatley / AL / 65.7 mi.

413

9.4

$16,250

76.8

0.7

75.0

0.2

0.0

36511 / Bon Secour / AL / 30.1 mi.

122

31.1

$38,558

4.0

1.0

0.0

1.7

0.0

36473 / Range / AL / 56.7 mi.

50.8

$8,750

0.0

36529 / Seaboard / AL / 35 mi.

200

14.5

$26,875

23.1

0.7

21.6

0.2

0.0

36556 / Malcolm / AL / 34.7 mi.

100

28.0

$31,875

55.6

0.4

54.0

1.2

0.0

36574 / Seminole / AL / 33.9 mi.

439

6.4

$45,357

5.2

2.2

0.2

1.8

0.3

39581 / Pascagoula / MS / 28.8 mi.

4,530

0.6

$33,233

40.9

6.0

32.4

0.2

1.5

36480 / Uriah / AL / 47.4 mi.

631

4.1

$30,787

25.0

1.1

17.4

3.7

0.3

36436 / Scyrene / AL / 70.1 mi.

175

14.3

$22,727

54.2

1.6

51.7

0.0

36539 / Yellow Pine / AL / 43.4 mi.

225

11.1

$32,422

19.4

1.1

16.8

1.2

0.0

36921 / Toxey / AL / 83.7 mi.

284

8.8

$28,203

16.5

0.2

15.6

0.0

39322 / Buckatunna / MS / 58.9 mi.

696

3.6

$22,536

41.7

0.9

40.1

0.0

36446 / Fulton / AL / 73.6 mi.

280

8.6

$20,156

49.3

0.4

48.7

0.3

0.0

36471 / Peterman / AL / 72.7 mi.

546

3.8

$23,348

70.0

0.8

69.1

0.1

0.0

36475 / Repton / AL / 67.8 mi.

990

2.1

$24,357

38.7

0.9

36.4

0.3

0.0

36564 / Point Clear / AL / 15.7 mi.

34.6

$38,750

0.0

36444 / Franklin / AL / 73.8 mi.

362

2.5

$27,333

37.7

0.8

35.9

0.3

0.0

File

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Time

5/17/05 5:17 PM

Page

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Member

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