Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Mobile Register
Mobile, Alabama
Owner: Advance (Newhouse) (N.Y.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	8.6
2002	9.7
2001	7.8
2000	6.3
1999	11.7
1998	12.8
1997	11.8
1996	11.6
1995	11.9
1994	13.8
1993	13.8
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Mobile Register
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	32.8	N/A
2004	N/A	33.0	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Advance (Newhouse) (N.Y.),
has a companywide, circulation-weighted Diversity Index of 63.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Mobile Register
	This paper
					Peer group
The median Diversity Index is 50 for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 94,045 ranks 111 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Mobile Register
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	1.3	8,253
Black	28.9	188,300
Asian and Pacific Islander	1.0	6,469
Native-American	0.9	5,935
Other non-white	0.1	472
Multi-racial	0.9	5,817
Non-white	33.0	215,246
White	67.0	437,132
Total		652,378
	Home county:  Mobile
Race/ethnicity	% of population	Number of residents
Hispanic	1.2	4,887
Black	33.2	132,845
Asian and Pacific Islander	1.4	5,678
Native-American	0.7	2,636
Other non-white	0.1	319
Multi-racial	0.9	3,715
Non-white	37.5	150,080
White	62.5	249,763
Total		399,843
The home county of this newspaper is Mobile.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Mobile Register
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
36608 / Mobile / AL / 8.4 mi.	8,278	14,615	56.6	$37,616	25.8	1.5	20.5	0.3	2.4
36695 / Mobile / AL / 11.1 mi.	5,749	11,931	48.2	$55,646	14.7	1.9	9.4	0.3	2.1
36532 / Fairhope / AL / 15.8 mi.	4,729	9,057	52.2	$43,389	11.8	1.2	9.0	0.3	0.5
36609 / Mobile / AL / 7.7 mi.	4,261	10,346	41.2	$36,136	36.1	2.1	28.2	0.3	4.2
36605 / Mobile / AL / 4.9 mi.	3,795	12,416	30.6	$25,651	64.1	1.3	60.8	0.3	0.7
36526 / Daphne / AL / 9.7 mi.	3,792	7,644	49.6	$52,272	16.9	1.6	13.4	0.3	0.6
36693 / Mobile / AL / 7.6 mi.	3,778	7,192	52.5	$47,106	19.0	1.4	15.3	0.3	1.3
36606 / Mobile / AL / 3.6 mi.	3,729	8,166	45.7	$29,474	44.4	1.7	40.3	0.2	0.9
36582 / Theodore / AL / 12.9 mi.	3,208	7,526	42.6	$35,156	16.7	1.1	13.0	0.6	0.9
36571 / Saraland / AL / 8.8 mi.	2,858	5,324	53.7	$39,545	11.5	1.1	8.4	0.6	0.4
36535 / Vernant Park / AL / 27 mi.	2,568	7,215	35.6	$35,617	17.9	3.9	12.0	0.5	0.5
36619 / Theodore / AL / 10.1 mi.	2,458	5,006	49.1	$40,973	6.1	1.2	2.3	0.7	0.8
36542 / Gulf Shores / AL / 32.6 mi.	2,398	3,619	66.3	$39,604	3.6	1.2	0.5	0.5	0.3
36618 / Mobile / AL / 7.5 mi.	2,248	5,886	38.2	$40,000	40.1	1.0	37.1	0.3	0.5
36575 / Semmes / AL / 13 mi.	2,142	5,392	39.7	$42,209	4.5	1.3	1.9	0.6	0.2
36507 / Pinegrove / AL / 18.7 mi.	2,094	6,905	30.3	$34,499	23.7	1.0	21.0	0.6	0.3
36604 / Mobile / AL / 1.7 mi.	2,056	4,679	43.9	$25,851	55.9	1.0	52.8	0.2	0.8
36527 / Spanish Fort / AL / 9.6 mi.	1,904	2,794	68.1	$58,103	8.7	0.9	6.0	0.4	0.7
36602 / Mobile / AL / 0.4 mi.	1,847	535	345.2	$14,120	45.6	1.5	42.0	0.2	1.4
36561 / Orange Beach / AL / 37.5 mi.	1,731	2,045	84.6	$41,981	5.6	2.4	0.3	0.7	0.2
36617 / Prichard / AL / 2.9 mi.	1,644	5,875	28.0	$20,769	99.2	0.6	98.0	0.1	0.0
36607 / Mobile / AL / 3.3 mi.	1,483	3,292	45.0	$23,750	60.0	1.1	57.7	0.2	0.3
36541 / Grand Bay / AL / 20.7 mi.	1,406	4,474	31.4	$37,737	16.3	0.9	12.5	0.4	1.6
36613 / Mobile / AL / 9.1 mi.	1,348	4,096	32.9	$34,256	39.3	0.7	36.7	0.7	0.2
36610 / Prichard / AL / 3.5 mi.	1,339	6,763	19.8	$14,338	97.2	0.7	95.8	0.1	0.1
36572 / Satsuma / AL / 10.3 mi.	1,233	1,999